| | | | John,
Everything your company does is fuel for content.
The question for marketers is – how do you use that fuel to power an optimized content engine? And how do you get all employees (and marketers) aligned behind that strategy?
Get an inside look at Dell EMC's framework for scaling its successful content strategies across a global enterprise of 3,000 marketers (with 70 to 80% of them publishing on Dell.com) in this free video replay of a MarketingSherpa Summit case study.
Watch Lindsay Lyons, Director, Global Content Strategy, Dell EMC, explain how her team created a thought leadership program targeting the C-suite and doubled Share of Voice from 2% to 4%.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Start the new year by building your skills in value prop, LPO, A/B testing and email messaging. Get 15% off 2+ courses, 25% off 5+ at MECLABS.com/courses. | | |
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