How Discover the Palm Beaches leveraged user-generated content into area awareness and social media activity. View in browser
MarketingSherpa Inbound Marketing

Inbound Marketing: How a selfie trail and user-generated content drove website traffic for Discover the Palm Beaches
Discover the Palm Beaches, the official tourism marketing corporation for the area, launched a new, mobile-responsive website. The objective was to curate real-time information for visitors and drive awareness about the area, using user-generated content and social media – in no small part – to do so.

Read about how the marketing team drove awareness of the area and garnered the most site pageviews year to date.
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