 People buy from people. Makes total sense.
But, when you publish content and post to social media on behalf of an organization, it is sometimes difficult to humanize your messaging.
Marc Lobliner, CMO at TigerFitness.com, found the best way to differentiate this small online nutritional retailer from giants like Amazon, is to do just that. From showcasing actual employees in Facebook and Instagram posts to answering customer questions directly on YouTube, Tigerfitness.com has built up a loyal following with a 60% returning customer rate.
Watch this video and learn how an overdelivery on personalized service and a commitment to authentic customer connections have driven a 340% increase in revenue for this customer-first startup. |
