Read how Kansas Speedway excited its younger fans with a virtual race, their tweets fueling drivers around the track. View in browser
MarketingSherpa Inbound Marketing

Inbound Marketing: How the Kansas Speedway used a virtual race to fuel fan engagement on Twitter
Kansas Speedway needed to reach out and engage with its younger audience of NASCAR fans. To do this, the team created the #Virtual400, where fans would fuel their favorite drivers around an online track using custom hashtags.

The real-time, 267-lap battle drove 9.5 million impressions and had a reach of 4 million.
Read More
More Recent MarketingSherpa Headlines:

1. Email Marketing: Five ideas to increase your email’s perceived value

2. Ecommerce: Northwestern University study on how online reviews affect sales

3. Ecommerce Chart: Star ratings’ impact on purchase probability

4. Click to search more than 1,100 case studies in the MarketingSherpa Library
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book.

The Inbound Marketing Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
4315 Pablo Oaks Court Jacksonville, FL 32224, United States
©2017 MECLABS Institute, LLC