John,
Content is king. Or so they say.
So what does the kingdom look like? At SAP, a content marketing campaign drove $23,488,300 pipeline from 107 marketing-generated opportunities.
To learn the nuts and bolts behind building your own content kingdom, watch this video replay of a MarketingSherpa Summit session as Ginger Shimp, Marketing Director, SAP America, and Anna Heidecker, Account Supervisor, KERN (an Omnicom Agency), share a how-to session with Readers' Choice winner SAP on navigating relevance and gaining the buy-in you need from stakeholders at every step.
Watch now to learn how the team gained initial buy-in, communicated clearly with all stakeholders throughout the process and kept the customer top of mind throughout the chaos.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
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