 Premium plant-based nutrition brand Vega focuses on connecting with people over health and wellness before anything else — even selling products. This is why the team decided, as a small piggyback to a bigger campaign, to dedicate a small budget to allow employees to send gifts to customers who were standing out on social media.
Read how that small offshoot became a lasting campaign that has driven Vega’s positive brand sentiment on Instagram to 98.5%. |
