Read about how to find subject matter experts in content marketing. View in browser Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts Subject matter experts (SMEs) are crucial to content marketing success, especially in B2B. So, in this MarketingSherpa blog post, we wanted to shed light on the fact that you’re probably overlooking a plethora of untapped SMEs. Sure, your CEO is a SME. The head of Sales. You likely have someone in an evangelist role of some sort who is also a SME. But what about the customer service rep? The middle manager? Purchasing associate? Transportation coordinator? Senior systems manager? They (and many inglorious but essential functionaries in your organization) are all victims of The Jackson 5 Effect. Read on to learn how to overcome this and find more SMEs within your organization. Read More   MarketingSherpa Quick Guide to Inbound Marketing for B2B Get this actionable report full of bite-sized tips built for the busy B2B marketer and learn: Why making your clients the “star” of your campaign is a smart move How to balance curated and original content Ways to make the most of the in-house resources you already have Ideas for borrowing inbound tactics from your B2C counterparts Get Full Details   More Recent MarketingSherpa Headlines: 1. 4 Lessons About B2B Inbound Marketing from a Sunday Morning in the Coffee Shop 2. Marketing Chart: The most affluent consumers also the most likely to engage with marketing 3. The Radical Idea: Customer-first marketing prioritizes customer experience over upsells 4. Click to search more than 1,700 case studies in the MarketingSherpa Library 3 Ways to Maximize our Research:  Free reports   #Sherpa18   UF Graduate Certificate Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book. The Inbound Marketing Newsletter is published by MECLABS. You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters. 4315 Pablo Oaks Court Jacksonville, FL 32224, United States ©2017 MECLABS Institute, LLC