Read these three questions to ask if you're considering including paid influencers in your next marketing spend. View in browser
MarketingSherpa Inbound Marketing

Social Media Marketing: Should I include paid influencers in my marketing spend?

Customer’s want more than reviews and stars from other customers. They want an expert telling them what products to buy — that’s why influencer marketing has taken off in recent years.

With so many brands making room in their marketing spend for paid influencers, should you do it too?
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