John,
Inbound marketing is powered by words.
Words like the ones you see in this email. And the words in blog posts, behind video scripts, and spoken in podcasts.
So marketing managers used to working with writers who produce ads now must also find writers to produce content as well.
You shouldn’t be looking for the same skill sets for both. In our latest blog post, Marketing 101: Copywriting vs. Copy Editing vs. Content Writing, we explore the different roles you need to consider for your traditional and inbound marketing copy.
Read on for definitions, examples, and a totally unnecessary reference to “The Princess Bride.”
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
