John,
Social proof.
It’s a psychological dynamic that helps power some of the success that marketers see from social media.
But every rose has its thorn.
And so, there is the downside of social proof in social media marketing.
Read on as we attempt to coin a phrase to explain this phenomenon and present some examples you want to avoid.
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
