How to factor for macro-changes in social, and what you should focus on for success View in browser
        
John,

Social media platforms are changing – because of Russian election meddling, bot cleanups, newsfeed and algorithm changes, and people quitting social platforms – to name just a few.

But on the upside, there’s also audience growth, improved ad targeting and more engaging mobile experiences.

It’s enough to make an inbound marketer’s head spin. In our latest article – Is it just your brand’s performance, or has something changed in social media? – we take an in-depth look at these issues and provide advice from four experts.

Read on for a discussion about everything from Kylie Jenner to dead channels.

Here’s to social sanity and marketing results,

Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute

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