John,
Your brand likely has many elements of value. Which are the most compelling elements to include in its value proposition? Large enterprises have expert in-house marketers and teams of consultants with big budgets to discover and codify a powerful value proposition.
But it’s easy for the small business owner to overlook this vital element of marketing and business.
In this case study – Small Business Social Media Advertising: Local shop conducts value proposition testing with Facebook ads – we show how a local business tested its value proposition using Facebook advertising with a tiny budget. “With this business, I wanted to show that even small companies can apply the value proposition heuristic, not just multimillion-dollar companies,” value proposition consultant Metodi Iliev said.
Here’s to discovering your company’s value prop,
Daniel Burstein
Senior Director, Content & Marketing
MarketingSherpa and MECLABS Institute
P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help. |
