Social listening is a powerful tool, but sometimes you need to know when not to listen. View in browser
MarketingSherpa Inbound Marketing
John,

Our focus at MarketingSherpa is customer-first marketing. The discipline of putting the customer’s best interests before the company’s in our offers, our asks, our content, our campaigns and our very products.

However …

That doesn’t mean that everything you hear from every customer through social media and other inbound channels should become your company’s priority, because the customer is always right … but not always right for your company.

Read on for tips to help you separate the signal from the noise.

Daniel Burstein
Senior Director, Content
MarketingSherpa

P.S. Our job is to help you do your job better. Reply to this email to let us know how we can help.
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