Incentives Ease Sticker Shock

AutoNation Micro-Leases: Brilliant or Blah?

AutoNation is effectively creating its own premium used-car inventory through this micro-lease program.

Read More

Using Performance Metrics to Evaluate Digital Advertising

Displaying the right ads to an in-market audience that is interested in the VINs a dealer is selling will always be more effective than producing many ads promoting a wide variety of vehicles.

Read More

Continental, Google Team to Deploy In-Vehicle Chatbots

The technology will integrate Google Cloud capabilities directly into vehicle computers. This enables the AI chatbot to function as a voice assistant so users can interact with their car in natural dialogue.

Read More

WardsAuto Podcast: Continental’s Future in BEV Era

Continental’s North American CEO talks about transitioning into the BEV era on the WardsAuto Podcast.

Read More