Create library collections that are inclusive and reflect a diverse range of people, stories, and experiences by learning how to conduct a diversity audit, ensure representation, and defend your collections against censorship challenges.
Increase community and student engagement in your library programs by deepening your marketing and outreach skills! |
Featured Course: Marketing and Outreach Strategies to Engage Your Community |
Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings. After you attend this interactive online course and workshop, you’ll be able to: Understand and apply the fundamentals of marketing and outreach best practices Understand and apply tangible social media marketing and outreach skills Tell your library’s story in a compelling way to enhance your outreach Implement methods for data collection and analysis to support marketing and outreach initiatives Apply strategic communication techniques to help facilitate your marketing efforts Understand the differences and overlaps between marketing, outreach, and engagement Have strategies for how to center relationships and community collaboration |
Stephen Grubb, Public Information Officer, Marketing, Publicity & Communications, Libraries Division at Broward County Library (FL) |
Dana Haugh, (she, her) MLS, Web Services Librarian & Coordinator of Marketing and Communications at Yale University |
Fatima Perkins, Director of Community Outreach & Advocacy |
Click here for the full program. |
Our courses are perfect for your team! Group rates available now! Request a discount for groups of 3 or more and work with your colleagues on a project for your library. Purchase 15 or more registrations and apply them across multiple courses. |
Introducing course credit packages! Buy now, decide later. Plan your library’s professional development for the year by purchasing course credits. Starting at $5,000, purchase packages of course tickets that you can allocate to your staff as needed and apply to our full roster of courses. Contact us to plan your group purchase. |
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