This week's Marketing Land is brought to you by: OneTrust
| | | Although customers crave personalization, they also want assurance that brands are respecting and protecting their data. OneTrust PreferenceChoice allows organizations to centrally manage marketing preferences while giving users control and visibility into how their data is used.
Our powerful technology platform helps you: Foster trust and build personalization with first-party data capture Create dynamic preference centers and customize user experiences to match your brand Identify, locate, and retrieve the data you need, when you need it Comply with CCPA, GDPR, and more
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