Advertisers are starting to see the appeal of brand awareness advertising on Amazon.com. That’s a switch from a prior focus on the platform’s search advertising capabilities.
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | See the slides: Amazon Advertising products, explained | | At Digiday Media’s recent Amazon Strategies event, a series of Amazon advertising experts instructed attendees on making the most out of Amazon’s advertising platform, and making sense of the basic offerings. | | |
| Sponsored by Brightcove | | Six key steps to maximizing OTT potential | | There are now more streaming subscribers than cable subscribers. But any effective OTT strategy requires a distribution “roadmap” for reaching consumers on the right devices at the right time. | | |
howdy! | Sponsored by resonate | | Webinar: Using AI to drive brand storytelling | | Data alone isn't enough to break through the noise of an omnichannel, always-connected world. Join us on Feb. 20, at 11 a.m. EST as we explore how AI-powered consumer insights can fuel brand storytelling. | | |
howdy! | Sponsored by Hotwire | | How marketers can grow up with Generation Alpha | | The kids born since 2010 are growing up and becoming more influential. But brands need to learn how to engage with them — and, by extension, the parents who hold the purse strings. | | |
howdy! howdy! | Store of the Future | | Walgreens is expanding its digital cooler doors ad network | | Cooler Screens hit an early speed bump with critical consumer reaction to its cooler door sensor technology, but it now plans to expand its in-store advertising and merchandising network to 2,500 Walgreens stores. | | |
|
