Amazon’s customer data has helped ad buyers to overlook its DSPs’ deficiencies. Now Sizmek’s ad server stands to provide Amazon with even more data.
June 06, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from the race to own streaming video to Getty taking its marketing in-house.

Other things to know about
  • Join leaders from PopSugar, Dotdash, Refinery29 and more at the Digiday Publishing Product Leaders Retreat as we tackle everything from the mechanics of subscription offerings to developing email products that audiences love.
  • Data collected across these billions of experiences provides an unparalleled insight into the impact of site speed on user experience, user engagement and key business metrics such as session length, scroll depth and time on page. Join today's webinar to learn more. Sponsored by Akamai.
Top Stories
The Programmatic Marketer
Amazon’s customer data has helped ad buyers to overlook its DSPs’ deficiencies. Now Sizmek’s ad server stands to provide Amazon with even more data.
Video Anywhere
Netflix, Disney and subscription services get all the attention, but the war for free streaming video is no less competitive — and more wide open.
Sponsored by Marin Software
Social media users can’t get enough of Instagram Stories — and brands have taken notice. In this webinar, we’ll discuss how businesses can better leverage Instagram for customer acquisition and retention.
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Marketing on Snapchat
Snapchat’s new shopping tool lets influencers like Kylie Jenner and Spencer Pratt run stores on the app.
Sponsored by Akamai
On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites.
WTF Influencers
From Haley Pham to Summer Mckeen, meet the young social stars shaping the future of fashion and beauty.
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Sponsored by GeoEdge
The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card.
DIGIDAY+ MEMBER EXCLUSIVE
The majority of publishers surveyed by Digiday don’t believe that marketers buying cookie-target impressions is benefitting their ad businesses. Out of 40 publisher executives responsible for their company’s revenue operations, only 33% said that behavioral targeting enabled them to generate additional revenues.
Marketing on Platforms
Memes have become a mainstream tool for political campaigning, used by supporters and opponents (and sometimes campaigns themselves) to convey information with humor.
Subscriptions
On this week's Digiday Podcast, Glashow talks about the opportunity to program for Quibi, why Go90 didn’t work and more.
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