The most popular free resources and downloads from the last 14 days View in browser
        

MarketingSherpa Insights from October 29 – November 9

A Deep Elemental Force: What (truly) is marketing?

The word "marketing" is often misunderstood and undervalued. Flint McGlaughlin discusses how marketing is a force that can be wielded far beyond the marketplace. In fact, if used carefully, it can be a change agent for the good of society. 
Read More ►

Social Media Marketing on YouTube and Instagram: What we learned from social media fitness star Stephanie Buttermore, Ph.D.

With over 670,000 followers in just two years, Stephanie Buttermore has learned a thing or two about social media marketing. Watch the interview to get ideas for building your audience on social media, as well as an influencer’s perspective on how to partner with influencers.
Watch Now ►

How to Overcome the 3 Biggest Hurdles of Marketing Experimentation (via American Marketing Association)

Daniel Burstein shares some radical advice to help you overcome hurdles that impede marketing experimentation and to help you squeeze the most value and customer discoveries from your marketing technology.
Read More ►

Get 21 Free Tools & Concepts that Have Helped Capture More Than $500 Million in Test Wins

Discover the actual methodology scientists at MECLABS Institute employ to help you decode your customer’s thinking. Here are just a few of the resources in this free download: 3 vital conversion heuristics, a formula for display ads, 9 case studies, a simple tool to maximize email results, and more.
Learn More ►

These are the most popular resources from the last 14 days

Coming soon ...

The MarketingSherpa family (including MarketingExperiments and MECLABS Institute) is increasing its content and research investment. Be on the lookout for these upcoming topics:
  • Does Green Marketing Really Work?
  • The launch of the new MarketingSherpa Podcast
  • A mobile messaging micro-class to help you maximize your response in a mobile-first environment
  • How to be customer-first in mobile-first (if you have examples you would like to share, let us know by replying to this email)
  • How the MECLABS Conversion Sequence Heuristic can be applied to mobile marketing (if you have examples you would like to share, let us know by replying to this email)
  • Plus more mobile marketing topics ...
3 Ways to Maximize our Research:  Free Reports   Online Learning   Research Partnerships
Join us on Twitter Join us on Facebook Join us on Flickr Join our Blog Send us an Email
Don’t let us get caught in a junk folder. Ensure you receive our newsletter by adding reply@marketingsherpa.com to your Safe Sender, White List or Address Book.

The Best of MarketingSherpa Newsletter is published by MECLABS.
You may Manage Subscriptions or Unsubscribe from Promos or Unsubscribe from Newsletters.
We protect your privacy
4315 Pablo Oaks Court, Jacksonville, FL 32224, United States
©2018 MECLABS Institute LLC