CONTENT MARKETING

Infographic: How to design infographics that attract new customers

These traffic-driving content pieces can turn readers into customers if you create and distribute them appropriately. This guide offers insight for getting the most out of your data visualizations.

WRITING & EDITING

AP Stylebook takes a stance on race-related coverage

The resource advises communicators to use the term ‘racist’ or ‘racism’ when the situation calls for it, prompting many Twitter users to applaud the updated guidance.

SOCIAL MEDIA

10 spellbinding examples of social media storytelling

If you’re eager to move beyond pushy promotions and slick sales messages, read on.

WRITING & EDITING

Infographic: Expert guidance for writing eye-catching cover letters

A personalized, concise and compelling summation of your credentials can give you a leg up and a foot in the door for that dream job. Arm yourself with these tips.

CONFERENCE ALERT

Why ESPN is rethinking its PR content

See what communications manager Molly Mita has to say about the future of the business, then join her in New York City for this can’t-miss conference.

STORYTELLING

At ServiceNow, every communicator is a storyteller

Empathy is essential when your audience stretches from California to Hyderabad and spans both internal and external communications.

PR DAILY AWARDS

Your last chance to enter PR Daily’s 2019 Digital Marketing & Social Media Awards is coming up

Don’t miss the final extended deadline on Friday, April 5. Submit your best work across more than 30 categories.

CRISIS COMMUNICATIONS

3 crisis scenarios your organization might not be prepared to address

Ensure you’re prepared for new risks with help from the experts at this conference—and save $200 through Feb. 15.

WEEKLY ROUNDUP

The 5 most popular stories on PR Daily this week

This week, PR Daily readers were interested in how Ryanair's online taunting of British Airways backfired, ways to tidy up their to-do lists, WOW Airlines abruptly closing up shop, and more.

CRISIS COMMUNICATIONS

Wells Fargo chief resigns amid demands to fix the company’s culture

‘I could not keep myself in a position where I was becoming a distraction,’ said the bank’s chief and president Tim Sloan. A new leader will be hired from outside the company.

PITCHING

4 tips for optimizing your newsjacking opportunities

If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.

MARKETING

Infographic: Digital channels that deliver the highest ROI

Email marketing is alive and well, but don’t skimp on SEO or forget to make paid search a priority. Consult this guide to find out which avenues are beneficial for marketers.

PR

Nissan lays out case against Ghosn amid merger talks

The automaker released a report detailing how former chairman Carlos Ghosn misled the company. The effort is an attempt to turn the page as Nissan eyes new beginnings.

FROM THE ARCHIVES

What PR pros can do when clients are wrong

You’ve just been asked to take part in a tactic that won’t help you reach your goals. How can you steer your campaign back on track again? These tips can help.