In 1925, in a workshop in Esslingen am Neckar, Germany, Gottlieb Stoll asked himself how technology could make work easier. From the initial production of machines for woodworking, Festo, the company he co-founded, morphed into the production of pneumatic and electrical automation technology, selling to 300,000 customers worldwide in over 35 industries.
To mark the family-owned company’s 100th anniversary this year Festo, which reported a turnover of $3.45 billion in 2024, built what it called an “Incredible Machine" (see the picture) a Rube Goldberg-type contraption which touches on applications the company now covers: everything from battery production for electric cars and laboratory automation in the life sciences to intralogistics and the semiconductor industry. The contraption highlights how even digitalization and AI are becoming increasingly important parts of Festo’s business. But, as the company’s tagline says, in the industrial world of automation standing still is not an option.
Amidst geopolitical and technological turmoil Festo wondered how it should set the right course for the future: what new things should it automate for a world in motion? Festo decided to work together with UnternehmerTUM, a center for innovation and business creation at the Technical University of Munich. Through a series of workshops over several months they settled on a future focus for its agricultural division. Festo's journey provides some valuable insights on what it takes to become future-ready in a turbulent world. |