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How Innovation and Mentorship Are Shaping the Future of Entrepreneurship

For young entrepreneurs across Canada, today’s financial landscape is much different than it was for their parents’ generation. Rising costs, job instability and uncertain pensions highlight only a few of the struggles that today’s youth must confront. For Monday Girl co-founder Rachel Wong, this adversity is what pushed her into founding her own business and forging her own path forward to break down barriers and improve access for all.

“Innovation isn’t just about technology,” says Mastercard’s interim head in Canada, Balinder Ahluwalia. “It’s about access, about making sure that the next generation of entrepreneurs has the mentorship, resources and financial tools to succeed.”

Mastercard’s commitment to supporting entrepreneurs like Wong reflects the company’s mission to go beyond payments—fostering a culture of innovation and inclusion that will fuel Canada’s future prosperity.

Read the fourth story from this insightful four-part series featuring Mastercard’s Innovators-in-Residence—leaders, like Wong, who are paving the way for a more prosperous future for everyone across Canada.

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