Bipartisan bill would break down barriers to housing development NAR joins a host of housing industry groups in support of the Housing Supply Frameworks Act, a bill that would give local and state governments the expert guidance they need to reform outdated rules that slow the creation of new housing inventory. Full Story: REALTOR® Magazine (4/15)
Yes, a delayed marketing exempt listing will still be available to other MLS participants and subscribers through the MLS platform so they can inform their buyers, arrange showings, and/or submit offers like other active listings in the MLS. Find more answers about NAR’s new policy statement, Multiple Listing Options for Sellers, at facts.realtor.
Best Practices in Sales & Marketing
Embracing failure: A PR veteran's lessons learned PR veteran Bob Brody reflects on his career-long experience with failure, emphasizing its inevitability and value as a learning tool. Brody shares how he has accepted rejection over the years, noting that reasons for failure are often beyond one's control. He advises PR professionals to reassess and improve their pitches, highlighting failure's role in building resilience and driving success. Full Story: O'Dwyer's (4/11)
Meta: The best ways for marketers to connect with Gen Z Two out of three Generation Z users on Facebook and Instagram share video content with friends and family, per a survey from Meta with Bamm Global. The results also show that short-form video serves as a key tool for Gen Z self-development and repeated exposure to brand messages significantly influences purchasing decisions. Full Story: Social Media Today (4/13)
Real Estate Trends
Inside a home designed in record time Designer Tiffany Duggan of Studio Duggan transformed a Victorian row house in just a month, aligning perfectly with the aesthetic of the art-collecting clients. The project features a vibrant mix of colors and a blend of old and new elements, including trompe l'oeil stripes in the foyer and bold color choices throughout. "I was surprised we managed to pull something off this fast," Duggan said. "But we love this project." Full Story: Architectural Digest magazine (4/14)
Landlords work to modernize NYC's offices A number of prominent New York City offices have undergone redevelopment projects in recent years, with enhancements designed to modernize properties and, in some cases, make energy-conscious improvements. Examples include Vornado Realty Trust's $750 million investment in PENN 2 and SL Green Realty's leading role in the $2.3 billion redevelopment of One Madison Avenue. Full Story: Bloomberg (4/11)
Technology & Innovations
The best AI tools for lead generation Vanessa Maandal reviews five AI tools for lead generation: Leadzen.ai for B2B prospecting, Instantly for cold email, Seamless.AI for sales leads, Customers.ai for website visitor ID and CoPilot AI for LinkedIn. Maandal highlights the tools' capabilities in automation and CRM integration, noting that accuracy ranges from 65% to 85%. Full Story: DesignRush (4/14)
Business Wellness
Outsourcing emerges as strategic tool for small businesses Some small businesses in the US are turning to outsourcing to manage rising wage expectations and maintain financial viability, according to Winston Ong, CEO of BruntWork. Outsourcing companies like BruntWork offer services that have evolved beyond a mere cost-cutting measure to become a strategic advantage, helping businesses manage expenses, access expertise and maintain financial readiness. Full Story: TechBullion (UK) (4/14)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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