| Unlike Facebook and Google, Amazon is in the business of selling products to consumers, not inventory to brands. As this difference becomes clear, executives are getting the sense that Amazon won't change how it operates to accommodate advertisers. Conde Nast Britain is winding down its digital-only brand Ars Technica in the U.K. Here's a look into why it's scaling back the site. DigitasLBi's Liane Nadeau warns publishers in an open letter that if they don't adopt the ads.txt protocol, their sites could be shut out from buyers. Monthly podcast listening experienced a small uptick in 2017, rising from 21 percent in 2016 to 24 percent in 2017. Here are five charts that illustrate the state of podcasting. Hot Topic: Data-Driven Marketing is a one-day event for brand and agency marketers to discuss gathering, unpacking and using data to make smart decisions. Apply here for one of a limited number of complimentary VIP passes. From Tearsheet: Bitcoin and blockchain have revolutionized digital ledger technology. Find out what's next for banks with executives from Fidelity Labs, Citi, Celent and much more at the Tearsheet Hot Topic: Bitcoin and Blockchain on Sept. 25 in New York City. After decades of anticipation, AI has arrived. Perhaps not in the way imagined. Now, it is poised to change the marketing industry and the shape of your career. Join the webinar. Sponsored by GumGum. |
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| Seb Joseph Here’s what agencies think about Amazon's push for more advertising budgets. |
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| Jessica Davies Conde Nast Britain’s technology site Ars Technica UK is winding down, after a series of staff redundancies. We take a look at what went wrong. |
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| Sponsored Content Tune We asked ten world-class industry experts for their opinions on the state of marketing and advertising, and where it's going in 2017. Download the guide. Sponsored by Tune. |
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| Lucia Moses Sites that don’t implement the anti-fraud code may be blocked from ad buys and see their yield decrease dramatically, says DigitasLBi’s Liane Nadeau. |
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| Max Willens Ahead of the 2017 IAB podcast upfront in September, podcasting finds itself slowly but steadily turning into a mainstream medium. |
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| Sponsored Content IBM The marketers' dream is finally being realized in a new wave of intelligent customer service. This guide lays out how cognitive analytics are bringing the power of analytics to everyone, how the hospitality industry is ahead of the game and what predictive AI means to the future of the industry and to your job. Sponsored by IBM. |
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| Sponsored Content GumGum We surveyed more than 400 marketing and advertising executives to find out where AI is being applied now, which departments are well-versed int eh technology and how it could reshape those roles in the next two to five years. Register for the webinar today. Sponsored by GumGum. |
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