Amazon is asking to sell all of the ad inventory from publishers’ IMDb TV channels, but publishers may receive less than half of the resulting revenue.
howdy! | Sponsored by Duration Media | | Why viewability suffers in ad-heavy environments | | More and more marketers and publishers are reaching the seemingly counterintuitive conclusion that a decrease in ads can lead to an increase in ad revenue and ROI. The idea: Advertising is worth more when it stands out. | | |
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| | | Insider’s Pete Spande on balancing subscriptions and advertising | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor Insider Inc, home to the Business Insider and Insider brands, is on a road to diversification. For Insider, the metaphor is a three-legged stool, with advertising, subscriptions and a broader category encompassing commerce, licensing and other revenue opportunities. Pete Spande, CRO and publisher of […] |
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