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Inside CoverGirl’s Quest to Modernize Its Message Celebrating the Power of Makeup, Removing the 'Male Gaze' By Kristina Monllos Last fall Procter & Gamble officially spun off several beauty brands, including CoverGirl, to Coty, and that ownership shift elevated CoverGirl's brand status. Instead of being one of the lowest priority brands at P&G, it's now one of the highest priority brands at an organization that's purely focused on beauty, explained CoverGirl svp of Ukonwa...
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Procter & Gamble Just Won the Biggest Proxy Battle in History. What Does It Mean for Marketers? Agencies might feel the pressure as P&G looks for faster ways to grow By Kristina Monllos Procter & Gamble just won a long-fought battle against activist investor Nelson Peltz, founding partner of hedge fund Trian Partners, the consumer goods giant announced today. Peltz nabbed a $3.5 billion stake in the company earlier this year; he wanted to land a seat on the board to shake up P&G as Wall Street investors...
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