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Inside Hasbro’s Digital Transformation Into a Modern Toymaker and Advertiser Fueled by ad tech, social media and omnichannel marketing By Christopher Heine You may sell toys to parents, but you actually market to their children. That was Hasbro's modus operandi before late 2012, when the maker of Monopoly, Nerf, Play-Doh and many other toys and games got serious about data, eventually transforming its advertising and social media strategies. Indeed, company research showed Hasbro had not adequately been...
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Google Is Getting Ready to Make Changes to Chrome That Could Block Bothersome Ads Starting in early 2018 By Marty Swant Publishers that don't meet Google's standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads on mobile and desktop. Early next year, the search engine browser will come pre-installed with ad-blocking technology to automatically filter ads that are deemed to be too annoying...
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YouTube Won’t Allow Creators of Objectionable Videos to Earn Ad Dollars Content that does not comply with AdSense Policies and YouTube's ad-friendly guidelines will not be eligible for advertising By David Cohen YouTube is taking steps to ensure that creators who post videos containing hateful content, inappropriate use of family entertainment characters or incendiary and demeaning content don't earn any money from those videos. Vice president of product management Ariel Bardin announced in a blog post that the Google-owned video site's guidelines have been updated, adding: While...
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Twitter’s Livestreaming Sports Lineup Now Includes the Arena Football League Five games will be available to the social network's users globally By David Cohen Twitter will indeed offer livestreamed football games in 2017--they will just be played on shorter, indoor fields. The social network announced an agreement with the Arena Football League to livestream five regular-season games, starting this Saturday. The games will be available to logged-in and logged-out Twitter users globally via afl.twitter.com or @AFLarenaball. The schedule follows...
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How to Connect With Facebook at the 64th Cannes Lions International Festival of Creativity The winners of the 2017 Facebook Awards will be announced at Cannes Lions By David Cohen Facebook chief operating officer Sheryl Sandberg will participate in two panels on the main stage at the Lumi?re Theatre at the 64th Cannes Lions International Festival of Creativity. On Wednesday, June 21, at 2 p.m. local time, Sandberg will join Wieden + Kennedy global chief creative officer Colleen DeCourcy (moderator) and Airbnb chief marketing officer...
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How a Florida Teen Became Queen of Gen Z’s Favorite Video Platform—and a Top Brand Influencer Meet 16-year-old Baby Ariel, Musical.ly's biggest star By Emma Bazilian If you haven't heard of Baby Ariel, one of two things is probably true: You're either legally allowed to vote, or you've never used Musical.ly, the hyperaddictive social media platform that counts more than 100 million users, or "musers," many of them Gen Zers. (In case you're unfamiliar with Musical.ly, here's a quick primer: Founded...
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What New College Grads Should Know About Landing a Tech Gig, According to an Exec Who Is Hiring It's a balancing act of humility and hunger, says Looker exec By Christopher Heine Lloyd Tabb is founder, chairman and CTO at Looker, a software company that gathers data from multiple marketing systems and consolidates it so that the stats can be used to search for trends and insights. He's also searching for the next big thing--when it comes to talented techies, that is. Tabb is hiring and looking...
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