Why digital advertising is experimenting with blockchain, How latency emerged as publishers' worst user-experience headache, The YouTube ad boycott concisely explained, Daily eNL
| Publishers of all stripes are eyeing up commerce as an alternative to ads. BuzzFeed is taking a typical experimental approach with BuzzFeed Product Labs, throwing things against a wall, checking the data, trying again. "We're basically leaving no strategy untested," said Ben Kaufman, BuzzFeed Product Lab's head. On this week's Digiday Podcast, Axios CEO Jim VandeHei weighs in on the limits of scale: "All of us know how to get the most clicks. And because so many people did that, they cheapened their brand, content and audience." In our latest Confession, a media consultant spills the beans on why publishers are in dire shape. This consultant sees an unwillingness to change fast enough. "They made their business for so long where distribution was a cornered or relatively closed market." Management consultancies are coming after agency business. One area they're targeting: programmatic advertising. Cord cutting isn't going away. ESPN is changing how it works with a new multi-platform project, "We The Fans," that brings together the far reaches of the empire for a new series meant to straddle not just sports and society, but all platforms. In this webinar, learn how you can elevate your analytics and start turning data-driven insights into profits. Sponsored by Theorem. |
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| Brian Braiker The new editor-in-chief has an ear to the ground. |
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| Shareen Pathak A swathe of new efforts to use blockchain to solve many of digital advertising's problems are cropping up in the industry. |
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| Sponsored Content Parse.ly Are there too many metrics? Brands may want to see every detail, but agencies with their varied priorities often need a sherpa to guide them through the treacherous peaks and passes of media metrics. We sat down with Samantha Skey, CRO of SheKnows, at the Digiday Publishing Summit in Vail, Colorado for a fireside chat about how publishers can help their partners navigate a path through the whiteout data conditions of a metrics blizzard. Sponsored content by Parse.ly |
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| Ross Benes Despite advances in technology, publishers still struggle with loading ads quickly because everyone in the supply chain has imperatives that slow down page loads. |
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| Jessica Davies "Media owners are punishing Google to grab spend. Reality is, it's a huge bit of taboo.” |
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| Sponsored Content Marin Software |
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| Sponsored Content Nativo We asked publishers at yesterday’s Digiday Publishing Summit for a window into their native strategies. Here’s what we learned in five charts. Sponsored content by Nativo. |
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