Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.
Inside marketing’s elusive Quixote quest for digital ad transparency Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency. Additional coverage: The Ankler's Janice Min joins the latest episode of the Digiday Podcast. Google’s entry into in-game ads represents an endorsement of the format from one of the largest digital advertising platforms on the web. But it is a double-edged sword. Rather than seeing Starbucks getting rid of its global CMO as a bellwether for continued elimination of the role, marketers, brand executives, trade group leaders and consultants see it as a reflection of the current reality for CMOs. As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice. There is a shift happening in influencer marketing as influencers increasingly rely on artificial intelligence to make content — and agencies are trying to balance different types of content with new strategies and tools. Other things to know about The Greater Good Awards recognize companies focused on positively impacting the world. Past winners include Bombas, Audible and more. Submit by Friday, May 10 to secure the best rate. Brands and retailers are seeking future-proof solutions that will mobilize privacy-compliant first-party data and connect marketing activations to business outcomes. Sponsored by Wpromote. An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs. Sponsored by Yieldmo. | | |
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