| Ilyse Liffreing MightyHive has quietly become the preferred agency for brands to hire as they start taking capabilities in-house. |
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| Kerry Flynn Since launching in 2016, The Dodo has dedicated about eight to nine people internally to Snapchat. |
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| Sponsored Content SessionM Customers allow brands access to information about their habits and preferences, with the unspoken agreement that those brands will use that data to deliver them personalized experiences. But today, customer expectations are forcing marketers to rethink the value exchange as they demand brands know them and deliver personalized experiences for their loyalty. How do brands do this? Sponsored by SessionM |
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| Suman Bhattacharyya Swanson Health is making a major play for the China consumer market and is launching a new Chinese site. |
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| Max Willens The Post Reports, a daily podcast launching Dec. 3, will get an unprecedented internal marketing push. |
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| Sponsored Content Brightspot Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot. |
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| Sponsored Content resonate By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It's a bright future for brands and retailers, but shoppers are inundated with product and retail choices. Sponsored by resonate. |
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