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Inside New York's Social Club for Influential Women The Wing has 300 members and brands want in By Kristina Monllos On Nov. 13, the Sunday following the election of President-elect Donald Trump, roughly 300 women gathered to "sit shiva" and "scheme" at The Wing, a newly established women's-only social club ...
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Welch’s, QVC and Trident Are Among Sponsors for Arnold Schwarzenegger's Celebrity Apprentice Only 3 brands remain from Donald Trump era By Jason Lynch When the Celebrity Apprentice franchise returns to NBC on Jan. 2, it will have a new host (Arnold Schwarzenegger, stepping in for President-elect Donald Trump), a new name (The New Celebrity Apprentice) and now ...
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Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster Leo Burnett had the account since 2013 By Patrick Coffee Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review.
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Here's What's Made Tony the Tiger Cereal's Coolest Cat for So Many Years Frosted Flakes makes kids feel gr-r-reat By Robert Klara In September, the media converged in Midtown Manhattan for a press conference with an outspoken, controversial celebrity with orange hair. He would take questions, the PR people promised. He would even do a little ...
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A+E Networks' New CMO Is Ready to Take Some Big Marketing Risks But adjusting to American English could be tougher for Amanda Hill By Jason Lynch Specs Current gig Chief marketing officer, A+E Networks Previous gig Chief creative officer, international, A+E Networks Age 42
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Bill Nye Is Hosting a Facebook Live View-A-Thon to Raise Money for National Parks Mashable's contribution to Giving Tuesday By Marty Swant Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that "science is ...
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Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions Sponsorship includes TV ad, YouTube takeover and more By Christine Birkner Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
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