Soccer media business Footballco has spent most of 2022 trying to make hay while the sun is shining.
November 18, 2022
Inside one media company's strategy to monetize the Fifa World Cup
The Fifa World Cup is like catnip for advertisers, and sports media company Footballco is ready to get in the game.
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The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns.
Brands differ on how they use each marketing channel during the holidays — even when it comes to sibling social media platforms Facebook and Instagram, Digiday+ Research found.
InfoSum is helping brands move away from the traditional centralized processes of comingling data and embrace technologies that decentralize audience information for better analysis and privacy protection. Produced in partnership with Marketecture.
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
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