Thirteen years into its existence, Reddit is maturing to compete for the digital ad budgets of major advertisers.

For the latest in our Confessions series, agency leaders need to reboot the conversation on race and ethnicity in advertising, according to an ad executive.

Macy's is taking a page from the Amazon playbook by letting third-party brands fulfill orders and ship directly to customers.

For Digiday+ members: Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.

The Digiday Future Leader Awards will recognize the next generation of leaders from brands, agencies, publishers, technology providers and retailers. Enter a future leader from your team here.

 

Inside Reddit's brand and agency roadshow to lure more ad dollars

Kerry Flynn

Reddit is on a tear to show advertisers that the site is worth their dollars.

'There's no people like me in places like this': Confessions of black ad exec on advertising's diversity problem

Seb Joseph

Agency leaders need to reboot the conversation on race and ethnicity in advertising, according to an ad executive.

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TV viewability in the age of the distracted viewer

Sponsored Content Viant

Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant.

How Macy's 'vendor direct' model helps it compete against Amazon and eBay

Suman Bhattacharyya

Macy’s is letting third-party vendors ship directly to customers from its online store.

Digiday Research: European publishers expect to make more money from branded content in 2019

Mark Weiss

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.

The three major trends media companies must embrace

Sponsored Content Brightspot

Quality content is the foundation of success for media companies, but that content means nothing unless those companies optimize their distribution, personalization and new revenue opportunities across every channel. Get the guide. Sponsored by Brightspot.

How values and motivations are shaping today's evolving consumer

Sponsored Content resonate

By the end of 2018, retail sales are expected to surpass the previous year by 5.1%, while online sales will be up 14% and in-stores sales will climb 3.5%. It's a bright future for brands and retailers, but shoppers are inundated with product and retail choices. Sponsored by resonate.

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Events Title
 
November 14 - 16, 2018
Digiday Programmatic Media Summit
Scottsdale, AZ
 
Regular Deadline:
November 16, 2018
Digiday Video Awards
 
November 22, 2018
Digiday Hot Topic: Media Buying in the Age of Transparency
London
 
 

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