Inside The New York Times' play in gaming

Also: Will this new app win with 'zero-party data?' ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression.

March 22, 2023

'The next level for us': The New York Times eyes longer play sessions for games in subscription drive The games division at The New York Times is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression. Additional coverage: Caden, a new app, lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off? Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign. This week's Digiday+ Future of TV Briefing looks at TV network executives' expectations for this year's likely softer upfront cycle. Other things to know about The Digiday Technology Awards recognize the technology modernizing media and marketing. This year we added new categories including Best AI Tool, Best Podcast Platform, Founder of the Year and more. Submit by March 30 to receive the best rate on entries. Advertisers are employing programmatic tactics to run successful DOOH campaigns across social platforms. Sponsored by VIOOH. Kids- and family-themed CTV inventory presents advertisers a significant opportunity to reach households through a single ad placement. Sponsored by HappyKids. Top Stories Gaming & Esports ‘The next level for us’: The New York Times eyes longer play sessions for games in subscription drive The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression. howdy! Content & Commerce New app launches through Apple hoping to win with 'zero-party data' when others haven't Caden’s new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off? Sponsored by HappyKids Kids-themed media offers marketers opportunity in a brand-safe environment Kids- and family-themed CTV inventory presents advertisers a significant opportunity to reach households through a single ad placement. Advertisement howdy! Brands in Culture Google Pixel creates ad campaign to highlight the 50th anniversary of hip-hop Google Pixel is highlighting the birth of hip-hop with a new, multi-touchpoint ad campaign. Sponsored by Piwik PRO In the wake of the Universal Analytics sunset, marketers are suddenly flush with options With more than just Google’s cookie on the Alphabet giant’s chopping block, marketers must either migrate from UA to Google Analytics 4 or another analytics solution. howdy! Business of TV Future of TV Briefing: How soft will this year’s TV upfront cycle be? Timing will tell This week’s Future of TV Briefing looks at TV network executives’ expectations for this year’s likely softer upfront cycle. Advertisement Sponsored by Permutive How publishers are leveraging first-party data to drive ad revenue As users increasingly opt out of data sharing, publishers such as PMC are utilizing first-party data to improve performance for advertisers and drive revenue. howdy! Navigating Economic Instability Publishers tout generative AI opportunities to save and make money amid rough media market Generative AI technology will be an area of focus for some media companies this year as they work to cut costs and find new revenue opportunities amid a tough media market. howdy! Marketing Briefing: U.S. marketers prepare contingency plans amid potential TikTok ban The likelihood of a ban is still up in the air, marketers and agency execs say, which is why some are simply taking a wait and see approach while others are preparing contingency plans. All Latest Stories

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