The Scoop: McDonald’s announces the return of the Snack Wrap in stripped down social post

Plus: Barkbox CEO apologizes for Pride message leak; Biden-era AI institute rebranded.

Inside the playbook of a PR pro guiding startups through hypergrowth

Plus,  one underrated skill someone new to comms should have in their toolkit. 

What to know before you start your B2B influencer campaign

What works and what doesn’t in microinfluencer marketing.

The Scoop: Indeed CEO announces departure with a Substack post

Plus: Pittsburgh Steelers address fan concerns over players attending political rally; The Washington Post expands op-ed opportunities.

Crossing the pond: Why your UK PR playbook won't float in the US

How to break into the US market.

  Member Content

How to make the first 100 days in leaderships comms count

Immerse, assess and transform.

New social media features and updates to know this week

X, Meta, LinkedIn and more.

How to create an internal email editorial calendar for your comms team

Tired of inbox chaos and mixed messages? Discover the simple tool that can bring order to your internal comms.

The Scoop: How Target, Macy’s and more are handling Pride month

Plus: United CEO blames ‘media storm’ for Newark dip; AI replaces entry level jobs.

Hidden channels, trusted voices: Why employee-led communication is the future of culture

To build a culture of trust, the smartest organizations are turning everyday employee interactions into powerful, authentic communication channels.

The Scoop: Business Insider goes ’all in on AI‘ and slashes 21% of its workforce

Plus: Amazon and The New York Times partner on AI licensing deal; businesses respond to tariff ruling.