InfoSum's 'data bunker' is now front and center of the GroupM-led effort to turn around WPP's fortunes. Additional coverage: - Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it's pulling back due to tariff pressure.
- Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers.
- More marketers are examining ways to make the creative in their ads more efficient, because media alone can't make a bad ad good.
- When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing.
- From sister site, Glossy: Some brands are acknowledging the tariff surcharge to customers with cheeky messaging.
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| Top Stories |  | | Ivy Liu |
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| | | | | InfoSum’s ‘data bunker’ is now front and center of the GroupM-led effort to turn around WPP’s fortunes. | | |
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howdy! | | | | | Temu has been one of the biggest spenders in digital advertising, particularly paid social. Now, it’s pulling back due to tariff pressure. | | |
| | | | | Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis. | | |
howdy! | | | | | Once dismissed as error-prone novelties — or outright threats to newsroom jobs — AI-powered tools are now being actively embraced by publishers. | | |
| | | | | By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. | | |
howdy! | | | | | More marketers are examining ways to make the creative in their ads more efficient, because media alone can’t make a bad ad good. | | |
| Advertisement |  | | |
| | | | | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | | |
howdy! | | | | | When it comes to social marketing, the focus is often on younger audiences, but data analyzed by Digiday illustrates the potential of marketing to members of older generations across platforms, especially influencer marketing. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how TV network and streaming service owners like AMC Networks are placing bigger bets on outcome-based measurement heading into this year’s upfront and the potential for outcome-based buying. | | |
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