If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform's pitch deck. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck. | | |
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howdy! | | | | | Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first. | | |
| | | | | For Gen Z, brand loyalty appears to have less to do with the brand itself than with how that brand aligns with their values. | | |
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howdy! | | | | | To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it. | | |
| | | | | For retail media, growth depends on enthusiastic and transparent collaboration between media networks and advertisers, and data clean rooms are an environment essential to that collaboration. | | |
howdy! | | | | | To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too. | | |
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| | | | | In this new State of the Industry report, learn how publishers are adding total revenue management to their organizations as they deal with social media algorithm changes, the final deprecation of third-party cookies in Chrome and more. | | |
howdy! | | | | | The Guardian US is entering the race for political ad dollars. | | |
howdy! | | | | | As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces? | | |
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