Insider has found a new way to make money off its old Facebook news-feed videos: by recutting and distributing them on Snapchat.

App-ads.txt bears many similarities to the original ads.txt, but there is a crucial difference that could complicate advertisers', publishers' and ad tech vendors' efforts to adopt the initiative. Here's a primer.

Turner wants to use its social audience data to help advertisers drive sales.

For Digiday+ members: The openings of two new retail developments in New York City today indicate how the future of digital brands is taking shape in the shopping mall.

In our latest podcast, Mike Grillo, CEO and co-founder at Gravity Products, discusses the impending DTC shakeout, why it's important not to depend on Facebook and why TV remains important.

Join Quip, Thirdlove, Dagne Dover and more at the Digiday Retail Forum: Direct-to-Consumer in New York on March 21 as they discuss how retail is going direct and what that means for brands.

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Insider is finding new revenue on Snapchat from old Facebook news-feed videos

Sahil Patel

Insider says it has grown to 3.7 million subscribers and is getting viewers to spend around a minute on average on its Snapchat Discover channel and shows.

WTF is app-ads.txt?

Tim Peterson

The IAB Tech Lab has officially released a tool to fight ad fraud for mobile and OTT apps but is still waiting on several major app stores to support it.

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Today's forecast: The state of programmatic

Sponsored Content IPONWEB

Back in 2008, no one envisioned that programmatic would become the digital ad industry's dominant media-buying tool. A decade later it's an industry of its own and by 2020, eMarketer projects that $69 billion in sales will be dedicated to programmatic. Sponsored by IPONWEB.

Turner dangles commerce tools in front of advertisers

Max Willens

Once focused on social insights, the 40-person outfit wants to start helping advertisers drive sales or capture email addresses.

Retail Briefing: The future of the DTC mall

Hilary Milnes

Hudson Yards' "Floor of Discovery" is the most grandiose example of the new trend in mall development: Build digital brands into the foundation.

The state of brand safety: Avoiding risk without compromising reach

Sponsored Content Cheq

Survey: Safety concerns are causing some media buyers to avoid news-related content, while other brands are using solutions and safety settings that could be blocking huge chunks of their audience unnecessarily. Help us explore the full effect of brand safety strategies on campaigns. Take this quick survey and you’ll receive the full insights, plus a free Starbucks gift card upon completion. Sponsored by Cheq.

Young fans turn against social toxicity and see football as a force for good

Sponsored Content COPA90

A belief in the unifying social power of football is the striking theme to emerge from the second edition of COPA90's The Modern Football Fan -- a deep-dive investigation into a new generation of young football fans. Sponsored by COPA90.

 
 
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Last Chance Deadline:
March 15, 2019
Glossy Awards
 
Shortlist Announcement:
March 20, 2019
Digiday Content Marketing Awards
 
Shortlist Announcement:
March 21, 2019
Digiday Media Awards Europe
 
 

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