“We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.”
| Insider Inc. -- parent company of Business Insider and general news spin-off Insider -- is reorganizing the editorial teams under three divisions: business, news and lifestyle. The goal: to enable each editorial team to narrow their focus while making its editorial mandate more easily understandable for audiences and advertising clients. Read more below. To simplify its editorial mandate both to its audiences and advertising clients, Insider Inc. has reorganized its editorial teams to better differentiate between Business Insider and general-news spinoff Insider. Lemonade is adding an in-house creative team to help grow its marketing beyond digital to more traditional marketing channels. In this week's Rundown, brand purpose has finally escaped the office of the CMO, where for the last year or so, it’s become the rallying cry around which the industry has coalesced. Other things to know about Tomorrow is your last chance to save on entries for the Digiday Awards. Check out this year’s categories and join a list of past winners including Vice, Edelman and HP here. We want to know more about the tools your company is using to post and update content online (aka your CMS). In this survey, we'll dive into how those tools are performing, and how they could work better. Sponsored by Chorus. | | |
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| Internal Organization | | Insider reorganizes under three divisions, two brands | | “We’re simplifying and streamlining the organization,” said Henry Blodget, CEO and editor, Insider. “This has been the overall vision for the last five years and this is another step in that direction.” | | |
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howdy! howdy! | Sponsored by Blaize | | The pivot to paid: the journey to and beyond the paywall | | We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card. | | |
howdy! | The GDPR Impact | | Google to join IAB's revamped GDPR framework by next March | | The second version of the IAB’s GDPR framework has been finalized, and Google had confirmed its deadline for integration. The new version has been focused around ensuring users are better informed about what they’re consenting to, and publisher are granted stricter controls over how vendors use their audience data for ad targeting purposes. | | |
howdy! howdy! |
| Brands in Culture | | Hint’s Kara Goldin: ‘It’s not all about Facebook’ | | On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories. |
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