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eSports – sometimes referred to as competitive gaming – is ushering in a full-blown shift in entertainment and culture, capturing a huge and growing amount of young people’s time and attention. Between 2014 and 2016, eSports revenue has grown from $194 million to $463 million, according to Newzoo. However, many traditional networks are relatively new to the market and are looking for counsel and best practices on how to advertise to this audience as well as weighing the risks and rewards of becoming TV partners of leagues and platforms.
That’s why on Thursday, November 17, you should join the Cynopsis eSports webinar How to Maximize & Monetize Competitive Gaming to hear smart marketers share their insights when it comes to connecting with a generation of skeptical but affluent consumers. |
| featured speakers |  |
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Yoni Ginsberg
Gaming & eSports Manager
Quest Nutrition | 
Stuart Lipson
Executive Director
eSports Ad Bureau | 
Stan Press
MD Digital & Gaming
Frank N. Magid Associates |
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| you will learn | |
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The surprising reason that fans attend eSports events and the demos that are growing fastest -
How to leverage the non-traditional characteristics of the eSports fan -
How to add value and be seen as part of the eSports community -
Case studies of brands who are successfully monetizing the eSports world
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| questions | |
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| Please contact Director of Operations & Job Ad Sales Trish Pihonak |
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