Instagram is paying media companies to post Reels

Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies.

August 02, 2022

Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies. Additional coverage: Fears of a recession have all but squashed top-line growth for many companies, forcing them to scramble for efficiencies to stretch profit margins. Wasted advertising is likely to top that list — and for good reason. The role of the chief revenue officer includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was unexpected. The Daily Beast's Mia Libby talks about bracing for an economic slowdown and more in this episode of the Digiday Podcast. Executives say they're seeing a shift in how people create and consume content on Pinterest as well as how they shop. This rundown covers Pinterest's Q2 results, which show investment in shoppable ads and video content. While big name influencers rally against Instagram's latest changes, smaller creators see a chance to grow. Read about this and more in this week's Digiday+ Marketing Briefing. A Digiday survey found that publishers' relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building. More agencies are providing in-house education to level up their employees in an increasingly competitive hybrid workplace. They may have a leg up when it comes to recruiting and retention. Other things to know about Digiday is proud to present The Return, a podcast about the advertising industry as it grapples with returning to the office in a global pandemic that has forced society to reconsider the very idea of work. New episodes available every Wednesday. A customer-centric creative approach combines learnings from past campaigns with audience insight specific to creative elements. Sponsored by Amazon Ads. Marketers are bringing audience-first digital strategies to TV, where more robust measurement can provide a more accurate understanding of a campaign’s impact. Sponsored by Alliant. Top Stories Streaming Outside The Box Instagram is paying media companies to post Reels Last year Instagram rolled out a program to pay individual creators for posting Reels, and it has been expanding the program to media companies. howdy! Navigating Economic Instability Global economic crisis sparks reappraisal of online ad spending by brand marketers Certain ad execs have been predicting a market correction for years. The days of drunken sailor spending are gone. Sponsored by Vericast How brands are responding to the increasing cost of marketing Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners. Advertisement howdy! Navigating Economic Instability 'It takes ingenuity to survive': How The Daily Beast's Mia Libby is bracing for an economic slowdown The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year’s time was an unexpected one. Sponsored by Genius Sports How live sports data is a game-changer for advertising Marketers are employing live sports data in their campaigns to increase audience engagement and loyalty. howdy! Platforms & Commerce The Rundown: Pinterest's Q2 results show progress with shoppable ads and video content Executives say they’re seeing a shift in how people create and consume content on Pinterest as well as how they shop. Advertisement Sponsored by Amazon Ads How brands are using audio content to drive perception and conversions As consumers increasingly shop across all channels, brands are leaning on streaming audio to reach them throughout their day. howdy! DIGIDAY+ MEMBER EXCLUSIVE Marketing Briefing: Experts say creators must 'adapt or die' in light of Instagram's pivot to video While big name influencers rally against Instagram’s latest changes, smaller creators see a chance to grow. howdy! DIGIDAY+ MEMBER EXCLUSIVE Digiday+ Research deep dive: Publishers don't make money on TikTok, but that's not stopping them rushing on to the platform this year A Digiday survey found that publishers’ relationship with TikTok is complex. Far more are using TikTok this year than last, but those using the platform said there is a big discrepancy between its commercial value and its value for brand building. All Latest Stories Navigating Economic Instability ‘It takes ingenuity to survive’: How The Daily Beast’s Mia Libby is bracing for an economic slowdown The role of the CRO includes more responsibilities than it did just a few years ago, but navigating through two economic slowdowns in two year's time was an unexpected one.

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