“Underwhelmed” is how one publisher described their view of the money they are making from uploading long-form videos — formally labeled IGTV — to Instagram. Other publishers used stronger language. Read more below. Other things to know about | | |
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| | | | | Last year Instagram finally opened up a video ad-revenue sharing program for publishers. However, the financial floodgates are far from open. | | |
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howdy! | | | | | Amidst the Great Resignation, what’s a media agency to do to ensure they retain and motivate the personnel to deliver on growth without burning them out? | | |
| | | | | Advertisers missing out on the distinctions between mobile operating systems are missing out on impressions and new customers. | | |
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howdy! | | | | | Marketers discussed ways into the metaverse, among other topics, at Digiday Media’s CMO Summit. | | |
| | | | | Register for this webinar on February 16 at 1 p.m. EST to learn how agencies are integrating accessibility into client offerings. | | |
howdy! | | | | | As the digital marketing landscape continues to change, Athleta women’s clothing leverages its online community to inform marketing strategy. | | |
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| | | | | Publishers have the opportunity to collect fully consented data, create a known audience, drive community engagement and more in 2022. | | |
howdy! | | | | | Future plans to hire 100 people for its new office in Atlanta, which will serve as its U.S. video production hub to create more content – and video ad revenue – for a U.S. audience. | | |
howdy! | | | | | Key takeaways on dealing with a fragmented regulatory landscape overhead at this week’s #IABALM2022 | | |
| | | | | After raising $9 million in funding, Capital B aims to report on issues like politics, criminal justice and health specifically for Black people. |
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