Instagram top exec defends podcast interview; What's driving ESG; Opportunities with virtual events; and more

DAILY SCOOP

Instagram boss defends podcast interview, how testing can reduce COVID-19 risk, and Latinx workers share about the impact of colorism

Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.

CORPORATE SOCIAL RESPONSIBILITY

The impetus for ESG

By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it.

VISUAL & VIDEO COMMUNICATIONS

The pandemic reveals the advantages of the virtual event

After many have had to pivot from in-person conventions, tradeshows, and media events to their virtual alternatives, some are seeing the opportunities.

A DAY IN THE LIFE

My Young Auntie’s Oberon Sinclair on what the future holds for PR

The PR pro known for her work making kale a superstar of the food world, the veteran shares what tools and tactics she sees as having staying power.

Don't miss Friday's entry deadline

Enter Ragan's Employee Communications and Top Places to Work Awards by this Friday, Sept. 17. Entries must be received by 11:59 p.m. Central time.

DAILY SCOOP

62% of Americans say COVID restrictions worth the cost, TikTok faces GDPR investigation, and lawmakers decry Instagram for Kids

Also: Arizona sues over Biden’s vaccine rules, GIF subject looks to reclaim likeness, #ThislittleGirlIsMe takes off on LinkedIn, Chevron’s lower-carbon investments, and more.

OP-ED

The big quit: Why it's hitting agencies hard and how they can improve retention

Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge.

EXECUTIVE COMMUNICATION

How to communicate with targeted, strategic transparency

Oversharing is not a virtue—nor is it always wise. A comms expert shares how to strike a balance between trust-building candor and TMI.

WINNING CAMPAIGNS

Blog filled with unique insights about COVID-19 elicits coverage from major media outlets

Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

DAILY SCOOP

Instagram responds to WSJ report, 3 in 5 Americans support White House vaccine rules, and Apple’s annual event sparks debate online

Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.

Announcing Ragan’s 2021 Media Relations Awards winners

Congratulations to this year's winners!

THE CONSULTANT IS IN

5 ways to draw out even the most reserved sources

Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.

MEDIA RELATIONS

How Bojangles engaged NYC media to grab the national spotlight

With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.

COUNTDOWN

5 essential elements of an effective PR plan

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.