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Interflora Looks at Father’s Day Sweetly Through the Eyes of a Very Messy Son But he cleans up nicely in the end By David Gianatasio The kid in Interflora's new Father's Day commercial keeps making a mess of his clothes. Milk and cereal, mud, paint, juice and jam all find their way onto his shirts and pants. Guess he's just a klutz. Or is he? As we've learned from the flower delivery service's past holiday spots, nothing is ever quite...
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Dentists Are Heroes, Not Villains, in Fun Ads for Aspen Dental That Won’t Hurt a Bit CP+B's comic set pieces By Gabriel Beltrone Going to get a cavity filled doesn't have to traumatize your wallet, says a new campaign from oral care chain Aspen Dental. Two new ads, created by CP+B Miami, make that case using humorous--if somewhat nonsensical--set pieces. In one, a dentist karate chops a bank robber, knocking the criminal out mid-heist. A mob of cynical...
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Leo Burnett Group’s Arc Worldwide Expands After Winning MillerCoors 7 executives hired or promoted, plus 2 new offices By Patrick Coffee Arc Worldwide, the shopper marketing division of Leo Burnett Group, announced plans to expand its presence by opening new offices in New York and Northwest Arkansas and adding new names to its leadership team. The press release positions this expansion as an attempt to make the most of recent new business wins and to promote...
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Why Marketers Need to Invest in Authentic Long-Form Storytelling Feature-length documentaries can make a big impact By Rupert Maconick Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices. Two commendable examples from earlier this year come to mind. In January, when an executive order suddenly clamped down our borders, Lyft donated $1 million to the ACLU, and...
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To Cut Costs, Sprint Picks Indie Agency Horizon to Handle Its $700 Million Media Business Budgetary concerns drove decision By Patrick Coffee Just over four months after launching its first media agency review in more than a decade, Sprint has chosen independent Horizon Media as its new media agency of record. "Sprint is excited to partner with Horizon Media as its media agency of record," said a representative in a statement. "Horizon Media's innovative ideas and dynamic...
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Remember That Pub’s Brilliantly Lazy Ad That Went Viral? They Made a Fun Sequel Dave Blackhurst goes even more low-fi By Tim Nudd Earlier this month, we wrote about an English pub's most excellent ad that went viral and was celebrated as a genius bit of brilliantly lazy design. The ad showed what appeared to be a text-message conversation between the client (Tom Hughes, owner of the Friars pub in Bridgnorth) and the designer, Dave Blackhurst. Their text...
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