Introducing Adweek's New Series: Gen ZEO

22-year-old D2C Marketing Maven Nik Sharma Urges Brands to Keep it Simple

At just 15 years old, Nik was already handling social strategy for celebrities like Pitbull and Priyanka Chopra. Now at age 22, he's already built up a long list of accomplishments. As the former Director of D2C at hint, Nik helped grow the brand's direct-to-consumer business which, in 2018, accounted for nearly 40% of their $100 million in sales.

Though social channels aren’t helping, influencers are picking up the slack

It sounds like a made-up title, but it's the real thing

The conversation and education on LGBTQ issues needs to be furthered

Adweek talked with him at the vodka brand's SoHo pop-up

Winners 'See Sound' from Wavio and Area 23, and Ikea's 'ThisAbles' were excellent examples