| Our eighth issue of Digiday magazine looks ahead to big ideas that will shape media and marketing in 2018. "No one talks about the arbitrage, margins and lack of accuracy within audience data." In the latest installment of Confessions, a media exec discusses why data arbitrage is as much of a problem as media arbitrage. "People hate it": Marketers have shifted to open-office plans to encourage collaboration across departments and have had mixed results. Amazon is expanding into seemingly every industry. Subscribe to Digiday+ to learn why the e-commerce giant may not take over the world. At the Digiday Publishing Summit Europe, 40 percent of the industry leaders surveyed said losing audience data is their biggest concern about the General Data Protection Regulation. Subscribe to Digiday+ to find out more about their concerns about and expectations for the GDPR and the ePrivacy law. In 2017, influencer marketing evolved from one-off Instagram posts to integral parts of brand marketing campaigns. We dug deep into what it all really cost, for brands and influencers alike. Cast your vote for the best Digiday stories from 2017. This Wednesday, join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence optimizes budget across touchpoints and helps to orchestrate complex consumer experiences that drive business results. Sponsored by Visual IQ. |
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| Lucia Moses We take a look at the big ideas that we believe will shape media and marketing in 2018. |
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| Jessica Davies “No one talks about the arbitrage, margins and lack of accuracy within audience data.” |
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| Sponsored Content Visual IQ This Wednesday, join Visual IQ's CMO, Wayne St. Amand to learn about how marketing intelligence lets you optimize budget across touchpoints while helping to orchestrate complex consumer experiences that drive business results. Register for the webinar today. Sponsored by Visual IQ. |
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| Hilary Milnes the move away from privacy and toward an open-office floor plan is a superficial stand-in for real collaboration strategy. |
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| Shareen Pathak Amazon's ascendance is no foregone conclusion. |
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| Sponsored Content OpenX Counterfeit advertising is an issue on the rise, affecting both brands and publishers alike with serious consequences. Even big name publishers have fallen victim to this fraud -- but fortunately, there are measures you can take to protect your business. Sponsored by OpenX. |
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| Sponsored Content Grapeshot With a majority of video advertising bought programmatically, there is an urgent need to automatically understand the context of the video in question, allowing for appropriate and effective advertising. Get the guide to learn how neural networks and machines can aid in an automatic contextual understanding of video content and more. Sponsored by Grapeshot. |
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