Introducing the first chapter of Gucci’s new lipstick collections, ideated by Creative Director Alessandro Michele. The campaign addresses the beauty world’s traditional ideals of perfection and turns them inside out, by revealing a message that authentic beauty lies in imperfection and inclusivity. Created as objects of desire, the lipsticks in three diverse formulas are in a modern, broad palette of 58 shades. Rouge à Lèvres Satin, with intense colour and a satin finish, Rouge à Lèvres Voile with a sheer and luminous finish, and Baume à Lèvres, a lip balm with a translucent finish.
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