| Good morning, Marketer, and where can you get reliable data? Have you ever checked your phone to see the weather, or seen it on a digital out-of-home screen, and were surprised to see a faulty report? The display says it’s raining when clearly it isn’t? As marketers, you’re more aware than most that the information is piped in from somewhere else automatically and that a good output depends on reliable data. Still, with so much unreliable information all around us, we often would like an expert to check in with. In that spirit, MarTech’s latest experts-to-follow list is live, covering the dynamic field of CDPs. Chris Wood,
Editor | 