Investors want to profit from life after the cookie.
| After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024. Additional coverage: In this Digiday+ Media Briefing: an analysis of four publishers’ Q4 and full-year 2023 earnings. Quaker’s global team has been working on “elevating the positioning and the storytelling” of the brand, in an 'iterative' approach to make its advertising work globally and locally. Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic access to streaming and audio advertising. Co-production is a key aspect of Blast’s esports strategy because it means both partners are invested in keeping “Rainbow Six” esports healthy in the long run, even if their key performance indicators for the collaboration might be different. This week’s Digiday+ Research Briefing examines how Walmart’s impending acquisition of Vizio will bolster its Walmart Connect retail media offering, how agencies’ use of AI will be a hot topic at next week’s Media Buying Summit in Nashville, and how advertisers continue to be impacted by layoffs at Meta. Have opinions on DSPs? Take this short five-question survey. Other things to know about The Digiday Technology Awards are your chance to gain recognition as the best in tech and join an exclusive list of past winners including Adobe, Salesforce, Twitch and more. Marketers are using AI for last-mile optimization to deliver the best format experience for a creative every time — ensuring the hard work put into crafting the campaign messaging, targeting and more reaches consumers in the best manner possible. Sponsored by Yieldmo. After building an effective email marketing strategy, Dagne Dover turned to SMS to drive message reinforcement and cross-channel conversions. Sponsored by Klaviyo. | | |
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