WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

OCTOBER 26, 2017

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Customers Will Buy 'Invisible' Car Bras If They Know They Exist

It's profitable, but dealership F&I managers need to introduce the aftermarket product to customers, because most are not aware it is available, says Wendy Borgert, a dealership group's finance director.

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Build Loyalty Step By Step in Service Dept.

The more information shared among departments, the better prepared sales, service and finance managers are to help customers.

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Don’t Let Double-Data Entries Haunt Dealerships

Many dealers fail to recognize how redundancies can wreak havoc on all areas of their business.

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Dealing with the Unique Qualities of Millennials

From CBT Automotive: it is important to understand the unique characteristics of the Millennials in order to harness their true potential.

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